In that commodities turn vehicles of mass transportation into prisons of motility, the commoditisation of thrill media immobilises a mass audience. Can flow be present in activities of commodity?).

Are media both commodity vehicles and thrill vehicles? Media are used for the commodity of information mediation, as well as the thrill of new experiences. Obviously, not all media can be used for thrills, just like not all vehicles can be thrilling. Vehicles can ultimately function for both commodities and thrills, but are usually designed and used for either one or the other. A potential problem occurs when commodity vehicles (eg buses) are used for thrills. In that they were not designed for thrills, the relative safety in relation to the thrill is undermined. Nevertheless, the use of ‘ordinary’ vehicles in extraordinary ways provides a sense of freedom and alternate experience that would not have occurred otherwise. Just like the gameplay phenomenon of emergence, the kinematic subject can use a vehicle for activities the designer (of the vehicle) would have never thought possible.